When a brand faces a viral meltdown, a devastating data breach — or even runs out of chicken (yes, like KFC!) — how do they not just survive, but emerge stronger?
In this electrifying episode of Perception Paradox, Zivile sits down with acclaimed crisis strategist Jessica Gioglio to decode one of the toughest challenges in business: how to control your narrative when everything’s falling apart.
Through gripping case studies — from KFC’s legendary FCK-up to navigating natural disasters — this episode isn’t just about damage control. It’s about narrative warfare. You'll learn:
Why the first 60 minutes can make or break your brand's future
The costly mistakes brands make by reacting too fast — or too slow
How transparency, empathy, and even humor forge unbreakable trust
The power of storytelling to humanize your brand in a storm
What a bulletproof crisis communication plan actually looks like today
Whether you're a founder, marketer, or comms lead — this is your no-fluff blueprint for turning chaos into credibility. Don’t wait for disaster to strike: prepare your skis in summer.
About Jessica:
Jessica Gioglio - Marketing Innovator and Author, The Power of Visual Storytelling and The Laws of Brand Storytelling.
Jessica Gioglio is a recognized marketing innovator, international speaker, and bestselling author of “The Power of Visual Storytelling” and “The Laws of Brand Storytelling.” Professionally, Jessica has led innovative digital marketing, public relations and social media programs for companies including Nokia, Dunkin’ Donuts, TripAdvisor, State Street, Comcast and Sprinklr, work that has resulted in numerous industry awards. Today, Jessica is the founder of With Savvy Media & Marketing, a strategic branding, storytelling, and content marketing consultancy.
Connect with Jessica: https://www.linkedin.com/in/jessicagioglio/
🎙️Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters
00:00 Introduction
01:48 The Art of Storytelling in Crisis Communication
04:33 Understanding Brand Crises: Types and Examples
06:58 Crisis Response: Timing and Strategy
09:39 Common Mistakes in Crisis Communication
12:11 Turning Crisis into Opportunity: Success Stories
24:14 Navigating Brand Crises: The KFC Case Study
28:03 Proactive Crisis Management: Preparing for the Unexpected
33:14 Handling Uncontrollable Crises: Data Breaches and Natural Disasters
44:04 Building a Crisis Communication Plan: Preparation is Key
48:09 Resources for Crisis Management: Learning and Growing
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