Is failure really failure—or just an idea ahead of its time?
In this episode of Perception Paradox, I sit down with Dirk Ploss, a creative powerhouse in corporate innovation, technology, and startups. Dirk has seen it all—from early internet days in 1985 to transforming "dead ideas" into groundbreaking innovations.
We unpack:
x Why failure is just context—and how to turn setbacks into breakthroughs
x How storytelling & empathy make or break startup success
x The secret to corporate partnerships (hint: it’s NOT just about funding)
x Why networking is your superpower as an entrepreneur
Listen now & discover how to revive ideas that the world wasn’t ready for—yet!
About Dirk Ploss: Dirk is an experienced creative, manager and futurist with a background in marketing, e-commerce and innovation management. He is a serial entrepreneur, multiple book author and a great storyteller.
Connect with Dirk: https://www.linkedin.com/in/derploss/
🎙️ Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters
00:00 Intro Animation
01:31 Introduction and Background
04:07 The Journey of Entrepreneurship
06:41 Mindset and Resilience in Innovation
09:21 Radical Innovation in Corporations
12:09 The Role of Startups in Driving Innovation
14:36 Connecting Founders with Corporates
18:18 Empathy as a Key Trait for Founders
19:54 Reviving Dead Ideas
23:36 The Importance of Context in Innovation
27:11 Storytelling in Entrepreneurship
29:55 Surprising Insights on Innovation Management
32:41 Final Thoughts
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