In this episode of Perception Paradox, recorded in collaboration with Tech Park Kaunas, host Zivile Einikyte sits down with Vlada Musvydaitė-Vilčiauskė, the founder of Walk15 — a fast-growing sustainable activity platform.
From her roots as a professional athlete to becoming a mission-driven tech founder, Vlada shares how her journey shaped a startup that champions movement, health, and community. We talk about building a values-driven team, the courage to turn down investors, and what it really takes to scale a wellness brand in a crowded space.
This conversation is packed with honesty, motivation, and a reminder that business can be human — and even joyful.
About Vlada:
Vlada Musvydaite Vilciauske CEO & Founder @walk15.app
Founder and a CEO of the global sustainable mobility platform and mobile app Walk15, entrepreneur, Lithuanian and European II League champion, sports journalist. In just four years, Vlada and her team managed to grow a startup that is now valued at more than 15 million euros and gain the trust of more than 1,300 companies, organizations like EuroLeague, EAMP (European Association of People Management) and 750,000 app users worldwide.
Connect with Vlada: https://www.linkedin.com/in/vlada-musvydaite/
Learn more about walk15.app: https://walk15.app/
🎙️ Hosted by Zivile Einikyte:
LinkedIn:
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters:
00:00 Introduction
01:02 About Walk15 and Vlada's Journey
04:21 The Courage to Say No to Investors
07:30 Building a Strong Team and Community
10:25 Collaborations and Major Clients
13:19 Vision for the Future of Walk
16:13 Coping with Challenges in Entrepreneurship
20:34 Final Thoughts and Encouragement
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